Digital Product Agency  ·  US-Based  ·  Senior-Led

Senior product and
technology leadership. Without the overhead.

White Compass Agency builds mobile apps, web platforms, and digital products for US companies — with both founders leading every engagement from kickoff to launch.

Concept to acquisition.
We've taken a platform through the full arc — strategy, build, market, acquired. From the first conversation to exit.
Award-winning team.
Clutch Top Creative · NY Design Awards Gold · Awwwards Top 10 Adley Gabin, as Head of Operations at Efir Media, prior to White Compass Agency
$35M+
Built and led the technology function of a company from early operations to $35M+ in annual revenue. Eugene Rogovets, as Fractional CTO at Conexwest, prior to White Compass Agency
10 + 10
Years of operations and delivery depth. Years of product and technology depth. One team that covers both sides without a gap. Adley: operations & delivery · Eugene: product & technology

You need
the right team.
Not a bigger one.

The situation

Most growing companies hit the same wall. You need a product built, a platform launched, or a brand created — but you don't have the in-house team to do it, and you're not ready to hire one permanently.

The options — and why they fall short

You could piece it together with freelancers and hope they coordinate. You could hire a large agency and pay for layers of management you'll never meet. Or you could work with a small, senior team that treats your product like their own — from the first conversation through delivery and everything after.

That's what White Compass Agency is.

Everything you need.
Define, build, grow, and launch.

01

Product &
Development

Mobile apps, web platforms, complex multi-sided systems. We take products from concept to launch — strategy, architecture, design, and full-stack build — and keep them running after they ship. This is our core. Strategy and build under one roof, with both founders on every stage.
Mobile Apps Web Platforms Product Strategy Architecture Full-Stack Dev Post-Launch
02

E-Commerce
& Growth

Platform builds, conversion optimization, and growth strategy for companies selling online. Two modes: technical partner for marketing-led companies that need build and CRO expertise, or full-stack for those who need both the engine and the strategy. We build it and help it perform.
Shopify Custom Platforms CRO Growth Strategy Analytics
03

Brand &
Marketing

For products that don't have a brand yet — or need to rebuild one. Positioning, naming, visual identity, go-to-market strategy, and the marketing foundation that everything else gets built on top of. Brand without direction is decoration. We do both.
Positioning Naming Visual Identity Go-to-Market Marketing Strategy

How we work.

Every engagement is structured the same way: both founders involved from the first conversation, a defined process before any build begins, and direct oversight through delivery. We don't run large parallel client rosters. We take on fewer projects so each one gets full attention.

The people you talk to in the first meeting are the people who lead your project to completion. That's not a selling point — it's how the model works.

We're not a build shop. We engage at the strategy level before we propose anything technical. If we think the direction is wrong, we'll say so. If the scope doesn't make sense for the budget, we'll tell you before a contract is signed.

The clients who've stayed with us haven't just renewed — they've come back with new products. And brought others with them.

01
Understand
We learn your business before proposing anything. Market, users, constraints, what success actually looks like. No template discovery.
02
Plan
Strategy, architecture, and full scope definition before any build begins. Everything documented. No surprises mid-project.
03
Build
Design and development with direct founder oversight at every stage. The right team assembled around what the product actually needs.
04
Grow
We stay close after launch — iteration, support, roadmap, and whatever the product needs next. Launch is not the end.

Selected cases.

Live · E-Commerce

Conexwest

One of the largest shipping container companies in the U.S., serving 48 states with 30,000+ delivered orders. Built Conexbuilder — a custom real-time container configurator with drag-and-drop UX, dynamic pricing, and CRM integration. Sales cycles shortened, manual effort eliminated, and a platform ready to scale.
Live · Health Tech

LifeChef Health

A health-focused meal delivery platform serving thousands of customers managing diabetes, heart health, and weight loss. Led product and marketing — performance campaigns across Google, Meta, and programmatic channels, full funnel and CRO optimization, marketing automation, and a strategic pivot into specialized dietitian services.
Live · Analytics

Altrady

A crypto trading platform trusted by 130,000+ traders across 18 exchanges. We built the full analytics infrastructure from zero — data warehouse, automated pipelines connecting every department, and BI dashboards covering marketing attribution, revenue metrics, and product engagement. Every team went from gut feel to a live, data-driven dashboard.
Klockchain
Acquired

Klockchain

A luxury watch auction platform built from zero — blockchain authentication, Sotheby's partnership, hundreds of auction drops across major references. Built, shipped, and acquired.
Watchfax
In Progress · Phase 3 of 9

Watchfax

Carfax for luxury watches. Two mobile apps and a web portal across nine delivery phases. The same client who trusted us with Klockchain — back with a second product.
MeetNorth NYC
Live · App Store

MeetNorth NYC

A GPS social platform — four applications, one backend. Inherited at a difficult moment, team rebuilt, process restructured, product shipped. Live on the App Store.

The founders.

Adley Gabin, Co-Founder of White Compass Agency
Adley Gabin
Operations & Delivery

Former Head of Operations at Efir Media, an award-winning digital agency recognized by Clutch as a Top Creative Firm, winner of a New York Design Awards Gold, and ranked in the Awwwards Top 10 for UI/UX. 18 years building delivery teams and managing complex multi-platform products across agencies, startups, and enterprise environments in the US and Europe.

At White Compass Agency, Adley leads client relationships, operations, and project delivery. His background in systems engineering means he works directly with technical teams without a translation layer. His background in operations means projects don't just start — they finish.

MS in Systems Engineering.

LinkedIn →
Eugene Rogovets, Co-Founder of White Compass Agency
Eugene Rogovets
Product & Technology

Former Fractional CTO at Conexwest, where he built and led the technology function as the company scaled to $35M+ in annual revenue. Background spans product management, systems architecture, business analysis, conversion optimization, and technical strategy.

At White Compass Agency, Eugene leads product strategy and technology decisions — roadmaps, architecture, technical feasibility, and the hard calls about what to build, how, and what to skip. He works directly with engineering teams and speaks both business and code without needing a translator for either.

MS in Computer Science.

LinkedIn →

Let's talk about
what you're building.

Whether it's a rough concept or a detailed brief, the first step is a conversation. We'll ask about your business, your users, and what success looks like. No pitch, no template proposal on the first call.

If it's a fit, you'll know quickly. And if it isn't, we'll tell you that too.

Or email us directly at contact@whitecompass.agency