Selected Work

What we've built.

Who we've built it with.

A selection of products, platforms, and brands we've taken from concept to launch — and stayed with after. Filter by deliverable or industry to see the work closest to what you're planning.

White Compass Agency is a senior product and technology consultancy based in the United States, working with US startups and established companies on product strategy, mobile and web development, e-commerce, brand, and marketing.

Showing 6 of 6 cases
Klockchain
·
2020–2024
Acquired

Built the platform from concept. Shipped it. Watched it get acquired.

The Situation

A US-based startup building a luxury watch auction platform — a dedicated, premium home for high-ticket collectors. The vision was something built specifically for that audience: a trustworthy, curated environment for moving serious pieces, at a level the category didn't yet have. We came on as product and delivery leads, owning strategy, structure, and execution from the first conversation through a live, operating auction platform.

The Challenge

  • A new category with no established playbook — a premium, vertically-dedicated luxury auction platform built from the ground up
  • A product experience that had to feel right for high-ticket collectors — premium, considered, trust-forward
  • Scope that touched product, engineering, brand, and partnership logic at the same time, with no single area allowed to slip
  • Delivery discipline across a founding team that had the vision but not yet the operating structure to ship it

The Outcome

01
Concept to live platform. Built, launched, and operated. A fully functional luxury watch auction platform, live and running regular drops.
02
Acquired in 2024. The platform was acquired by TF Klockchain Inc. — the full arc of a product built from scratch, through launch, to acquisition.
03
A relationship that kept going. The founders have returned with every product since.
Web Platform E-Commerce Brand & Identity
Klockchain luxury watch auction platform hero — dark cinematic watch close-up with the KLOCKCHAIN wordmark and 'the thrill of watch trading' headline
MeetNorth NYC
·
2022–2023
Live

Inherited a failing app build. Shipped it, launched it, turned it into flagship work.

The Situation

A New York startup building what the founders called "the first spontaneous social app" — a GPS-based social platform for meeting people in real time at the bars, cafés, and venues around you. The founders framed their work as social architecture: layered real-time interactions built around personality, interest, and proximity. We came in six months after the project started. The original development team had produced unusable code, missed every milestone, and the founders were close to walking away from the investment entirely.

The Challenge

  • Five separate applications — one web admin portal plus iOS and Android apps on both user and venue sides — meant to run on a single unified backend, with no integration plan in place
  • A development team delivering code but not results — no documentation, no rhythm, no accountability
  • A founding team that had lost trust in their own project, making decisions from stress rather than strategy
  • No runway for another failed delivery cycle, no QA strategy, no App Store submission plan

The Outcome

01
Shipped to production. Five applications live on a unified backend — web admin portal, plus iOS and Android apps across user and venue sides. App Store and Google Play.
02
From failing project to flagship success. Anchored the client's next funding conversation and became a reference point long after delivery ended.
03
Process that outlasted us. Documentation and team structure still in use years after engagement ended.
Mobile App Web Platform Brand & Identity
MeetNorth marketing hero — a woman walking through a city street with the headline 'The first spontaneous social app' and 'Meet near. Meet now. Meetnorth.'
MeetNorth app screens — two phone mockups showing a venue detail with open hours and a real-time 'meet new friends here right now' people list
Watch Verification Platform
·
2026–present
In Progress

A verification platform for luxury watches. Built stage by stage. Built toward an exit.

The Situation

A provenance and verification platform for luxury watches — applied to a category with no established system of record. The product verifies a timepiece's origin, service history, and ownership chain by serial number, across seven user roles from manufacturers to insurance companies. The founders are the same team behind Klockchain. They returned with a bigger ambition and a platform designed from the start to scale, to be sale-ready, and to stand alone.

The Challenge

  • A product surface that spans seven user roles — manufacturers, dealers, owners, buyers, insurance companies, administrators, and anonymous visitors — each with distinct permissions, workflows, and trust boundaries
  • Three end products on one unified system: a public web application, an operations admin panel, and mobile apps on iOS and Android — all sharing the same data layer and domain model
  • A compliance surface that touches KYC identity verification, GDPR data handling, PCI-scope payments, and FTC-compliant subscription controls — all load-bearing for credibility with manufacturers and insurance partners
  • A client who needed more than a vendor — the engagement had to extend into product oversight, sale-readiness as an ongoing product concern, and sourcing the business team that will operate the platform post-launch

The Outcome

01
A delivery structure that matches the product. Stage-gated build with client approval and payment at each gate — scope stays honest, velocity stays aligned with cashflow, and every stage ships before the next begins.
02
Brand and identity, delivered inside the build. The product and the brand shaped by the same team, in the same loop — no handoff between a development agency and a branding agency, no misalignment to reconcile later.
03
Built to pass diligence from day one. Sale-readiness codified as a product discipline — documentation, code quality, access controls, audit trails — not retrofitted for a buyer at the end.
Mobile App Web Platform Brand & Identity
Watch Verification Platform
Visual in progress
Conexwest
·
Live

Rebuilt the eCommerce platform. Built the analytics infrastructure. Turned manual quoting into self-serve configuration.

The Situation

One of the largest shipping container companies in the US — 48 states, 30,000+ delivered orders, and a sales motion that still ran on manual quoting for every custom build. The legacy eCommerce platform was built for catalog products, not configurable ones, which meant non-stock orders moved through email, phone calls, and back-of-envelope pricing. The data and operational infrastructure underneath couldn't keep pace with fulfillment across 48 states. We led the technology function as CTO — owning eCommerce architecture, analytics, the ERP backbone, the configurator build, and the engineering team behind all of it.

The Challenge

  • An eCommerce platform built for fixed-SKU catalog selling, asked to support a business whose real product is configurable
  • A quote-to-cart gap filled by sales staff doing manual pricing and CRM updates — slow, expensive, and a hard ceiling on how many orders the team could process
  • No analytics infrastructure to speak of — marketing attribution, revenue, inventory turn, and fulfillment performance all tracked in disconnected spreadsheets, with no shared source of truth
  • No off-the-shelf configurator handles container modifications with dynamic pricing — both the product and the team to build it had to come from scratch

The Outcome

01
Conexbuilder shipped, eCommerce rebuilt. A custom real-time container configurator with drag-and-drop UX, dynamic pricing, and full CRM integration — built in-house, deployed across 48 states, now the primary path customers use to spec and order. The platform transformation pulled the business off manual quoting and onto a sales engine that scales without proportionally scaling headcount. Monthly revenue tripled as a result.
02
Analytics infrastructure built from the ground up. Data warehouse, automated pipelines connecting marketing, sales, fulfillment, and finance — and BI dashboards covering attribution, revenue, inventory turn, and operational performance. Every team moved from spreadsheets and instinct to live data they could actually trust.
03
The operational backbone rebuilt. ERP infrastructure stood up to match the reality of a 48-state fulfillment business — inventory, fulfillment, attribution, and forecasting all running on the same backbone. Technology function organized around the product, with an engineering team built from the inside and a roadmap the business actually controlled.
Web Platform E-Commerce
Conexwest custom container configurator
LifeChef Health
·
Live

Built the unified product platform. Brought engineering in-house. Integrated the product as healthcare.

The Situation

A US-based health-focused meal delivery platform serving thousands of customers managing diabetes, heart conditions, and weight loss. The product had real clinical relevance - meals built around medical conditions, not dietary trends - but the operation behind it was fragmented: disconnected systems, no unified product platform, and a service offering that hadn't yet grown into its full clinical potential. We came on as product leadership, owning product, the unified care platform, the engineering function behind it, and the operations expansion of the service line.

The Challenge

  • A clinical-grade product without a unified platform — meals, care, and customer data living in disconnected systems that didn't reflect the integrated experience the brand was selling
  • EMR, CRM, RPM, custom delivery platform, marketing, and analytics running as separate islands — attribution broken, workflows manual, no single source of truth for what was happening with a customer
  • Heavy reliance on external vendors for engineering, slowing iteration speed and putting the product team at the mercy of a roadmap they didn't control
  • A service offering that hadn't yet expanded into the higher-value adjacencies the clinical positioning made possible

The Outcome

01
The unified care platform shipped. EMR, CRM, RPM, customer delivery platform, marketing, and analytics integrated into one care ecosystem, workflows engineered to run on their own instead of being remembered, and customer and clinical data finally in the same place.
02
Engineering brought in-house. Built the product and engineering function from the inside - vendor spend down 60%, iteration speed up, a roadmap the product team actually controlled.
03
Service line expanded into healthcare. Help with operations for specialized dietitian service offering — bigger ticket, deeper relationship, the kind of customer who renews because the product is part of their care. LifeChef stopped competing with meal kits and started competing with healthcare.
Web Platform Marketing
LifeChef Health meal delivery platform
Altrady
·
Live

Owned the product roadmap. Rebuilt customer communications. Built the reporting the team actually used.

The Situation

A crypto trading platform trusted by 130,000+ traders across 18 exchanges. We came on to lead product and customer communications — owning roadmap, lifecycle and transactional email, and the reporting layer that fed product decisions. The platform was working and the user base was growing, but the team didn't have a tight loop between what the data was saying and what was getting prioritized, and customer communications were running on legacy templates that weren't doing the work they could.

The Challenge

  • A growing trader base on a roadmap that wasn't prioritized against measurable user behavior — features got built, but it wasn't always clear which ones actually moved the needle
  • Customer communications running on legacy templates and ad-hoc broadcasts — onboarding, activation, retention, and re-engagement all leaking value at the email layer
  • Reports and dashboards that existed in pockets but didn't add up to a shared operating picture — product, marketing, and revenue each working from a different slice of the same data
  • A fast-moving consumer fintech where the trading environment shifts hourly and the right next bet has to be made on real signal, not intuition

The Outcome

01
Product roadmap run on data. Prioritization tied to engagement, retention, and revenue signals — features shipped against hypotheses with measurable outcomes, not against whichever stakeholder pushed hardest.
02
Customer communications rebuilt. Lifecycle and transactional email reworked from the ground up — onboarding, activation, retention, and re-engagement flows tested and optimized as a connected system instead of a pile of disconnected templates.
03
Reporting that the org actually used. Built the dashboards and reports the team needed to make decisions on shared data — product engagement, marketing performance, retention cohorts — turning "what does the data say?" from a multi-day question into a same-day answer.
Web Platform
Altrady crypto trading analytics dashboard
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